After tasting 2,734 entries, it was easy to spot food trends. I was one of the dozen judges for the coveted sofi Awards given to this year’s outstanding artisanal food products. One of the unexpected benefits of being a judge was the opportunity to taste everything in neatly organized categories. Usually, when attending a food show, you sample food in a random order, tasting the 2,000-plus exhibitor’s products in the haphazard order of booth geography, meandering from a taste of vinegar to jam, salsa and beer. But not this year.
In April and May the Specialty Food Association, which gives the awards, grouped the entries into categories. Finally, instead of a random mix of flavors, submissions were organized into 32 groupings, such as appetizers, beverages, condiments, desserts, salad dressings, snack foods, and USDA-certified organic products. The items in each group were set out on long tables in a half dozen rooms in the association’s New York City offices. We tasted more than 2,000 entries! We taste-tested 111 cheeses, 167 cooking sauces, 154 diet lifestyle foods, and 144 snacks in 1½- to 3-hour sessions. Palate fatigue was kept at bay by slices of green apples, crackers, pitchers of water and seltzer.
This year’s sofi Awards finalists reveals five fascinating trends, where new tastes meet classic traditions:
1. Molecular gastronomy
Also called modernistic cuisine, molecular gastronomy combines chemistry with cooking to alter the texture, look and taste of foods. This kitchen-based rocket science, popular with many top chefs in recent years, is moving into specialty foods. Several companies are introducing faux caviar, little gelled spheres that burst in your mouth. They can be filled with just about anything, from pesto to balsamic vinegar to espresso to truffle juice.
Get ready for floral-flavored waters, teas and even cocktail mixers, the next wave cresting in the beverage category. Blossom Water combines fruits and flowers in tandem, such as Lemon Rose, Plum Jasmine and Grapefruit Lilac. Rishi Tea is blending blueberries with hibiscus, and bergamot with sage. Owl’s Brew Pink & Black is a tea-infused cocktail mix blended with hibiscus. As unusual as these combinations may sound, they’re nothing new. Rosewater and orange flower water, familiar to Moroccan food enthusiasts, date to the Renaissance.
3. Savory sweets
Pushing the envelope on savory sweets has been a growing trend since the realization that chocolate and caramel only get better with a sprinkle of sea salt. At this year’s Fancy Food Show we’ll be introduced to cauliflower kale muffins, savory ice creams, and Blue Hill’s vegetable yogurts, which derive their vegetal sweetness from beets, sweet potatoes or winter squash. Bacon marmalade, anyone?
Smoke as a flavor component began as an important food preservation technique for our early ancestors, but now it’s showing up in items you wouldn’t expect. Smoke goes beyond barbecue and moves into chocolate chips (Hot Cakes Molten Chocolate Cakery Co.), smoked pizza flour, shortbread with smoked hickory sea salt (The Sticky Toffee Pudding Co.) and even smoked cocktail mixes. The aromatic allure triggers a primitive taste memory that we seem hardwired to love.
5. Compression and dehydration
Compressing or dehydrating foods not only changes their textures, but it also concentrates their flavors. Manicaretti’s dehydrated capers add a crisp, briny crunch to pasta, salads and seafood. The compressed cube of concentrated maple sugar made by Tonewood is so hard it can only be grated, but the delicate wisps that gently fall from a microplane taste more intensely of maple than maple syrup or maple candy. Grace & I’s tightly pressed Fruit + Nuts Press not only looks like a pretty pound cake, but slices like cake too. Coach Farms has transformed some of their goat cheese into grating sticks that allow you to easily add a subtle, cheesy tang to pastas, salads, and vegetables. It won’t be long before these trends and most likely many of these products will appear in the aisles of your favorite supermarket and specialty food shop. When you do see them, it’s fine to feel a little smug — you read about them here first! This year’s award ceremony will be hosted by Cronut creator Dominique Ansel on June 30 at the Javits Center in New York City.
Main photo: Among the food trends is molecular gastronomy; in this case, faux caviar that tastes like basil. Credit: Specialty Food Association