Sex, sizzle and snacking in the city
A return to the Big Apple provides plenty of room for confectionery creativity at this year’s Summer Fancy Food Show
By Curtis Vreeland, VREELAND & ASSOCIATES
Tonewood Maple Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tonewood Maple Co.’s Tonewood Maple Wafers garnered one of the three silver SOFI winners in the confectionery category. Canadian by birth and herself a hobby maple syrup maker, Dori Ross has maple syrup in her veins. By adapting her marketing skills honed for years working at Gillette, she is determined to showcase the versatility of maple syrup. “What I am trying to do is to show people that maple can go beyond the big jug used for pancakes and waffl es; there are so many other uses that take it beyond a breakfast-only item,” says Ross. Such uses exhibited at the show included the above mentioned Maple Wafers, eight maple wafers attractively packaged in gift boxes. The wafers are becoming popular as accompaniments to a cup of tea, for gift baskets and as hotel in-room amenities. The 3-oz. (85 g) box retails for $16.99. The one- year-old Waitsfi eld, Vt.-based company sources all of its syrup from its neighbors, some being fi fth- and sixth-generation sugar maple farmers. To show its support for its small-scale suppliers, Tonewood offers a maple tree adoption program to help preserve the tradition of sugar maple farming. Contributors, in return, receive a certifi cate, a photo of their tree, Tonewood’s Four Grade syrup collection and Sweet Pairings (including a maple cube and eight maple wafers). As a “One Percent for the Planet” member, Tonewood donates a percentage of all sales to support climate change research at the University of Vermont’s Proctor Maple Research Center.
(Left to right) Tonewood Maple Co.’s owner Dori Ross displays Maple Wafers, a silver SOFI winner. Her company’s commitment to local sugar maple farmers manifests itself through a maple tree adoption program, which helps preserve the tradition of sugar maple farming. Tonewood Maple Co.’s Maple Wafers, a silver SOFI winner, artfully captures America’s love affair with maple sugar products.